Search results for " specificity analysis"

Selecting significant respondents from large audience datasets: The case of the World Hobbit Project

2016

International projects, online questionnaires, or data mining techniques now allow audience researchers to gather very large and complex datasets. But whilst data collection capacity is hugely growing, qualitative analysis, conversely, becomes increasingly difficult to conduct. In this paper, I suggest a strategy that might allow the researcher to manage this complexity. The World Hobbit Project dataset (36,109 cases), including answers to both closed and open-ended questions, was used for this purpose. The strategy proposed here is based on between-methods sequential triangulation, and tries to combine statistical techniques (k-means clustering) with textual analysis. K-means clustering pe…